Better Email vs. Taxi for Email
Both platforms focus on email design and production. Better Email adds AI-powered creation and strict brand guardrails — so you can build campaigns faster while staying on-brand.
At-a-Glance Comparison
Both platforms handle email design and production — your ESP handles sending.
| Category | Better Email | Taxi for Email |
|---|---|---|
| Email Design System | Full flexibility with 100% Liquid support, image editing, and AI-assisted building | Modular templates/components with editor guardrails |
| AI Assistance | Built-in AI assistant (Betty) for generation and editing | MCP beta for AI assistants, but no built-in AI creator or editor |
| Editor Experience | User-friendly drag-and-drop UI designed for everyone, with AI chat | Drag-and-drop editor with preview tools |
| Workflow & Collaboration | Real-time collaboration, simple built-in roles and permissions | Comments, tagging, teams and granular permissions, but no verified simultaneous co-editing |
| Multi-brand Support | AI translation + multi-brand scaling | Multi-version workflows available |
| Preview & QA | Built-in device preview + automated Preflight checks before export | Live device previews and Expectations checks; client testing requires a separate Litmus account |
| Exports & Integrations | Free one-click export to many ESPs | HTML exports, API access and many ESP connectors |
AI-Powered Email Creation
Better Email includes Betty, an AI assistant that generates and edits campaigns directly while respecting your design system. Taxi offers an MCP server in beta, but not a built-in AI campaign creator or editor.
< 2 minutes
From idea to first draft with Betty AI
Chat-Based Creation
Tell Betty what you want. Get a campaign that respects your design system.
Brand-Safe Output
AI generates campaigns within your locked brand guardrails. No off-brand surprises.
Days → Minutes
Email production that used to take days now takes minutes with AI assistance.
Email Design System & Flexibility
Both platforms offer modular design systems with similar core concepts. Better Email is more flexible with 100% Liquid support, built-in image editing, and AI-assisted building.
Editor Experience & Collaboration
Both platforms have drag-and-drop editors. Better Email is designed with a user-friendly interface so everyone can create campaigns, while Taxi has a more technical approach.
Code Quality & Developer Tools
Better Email includes powerful developer tools and automated QA checks — so you catch errors before they reach your ESP.
Hover the icon on any feature for a plain-English explanation.
Switch from Taxi to Better Email
Keep what works from your Taxi workflow while adding AI-powered speed and stricter brand control. Our team helps you migrate smoothly.
Faster production
AI assistance means campaigns that took days now take minutes
Keep your design system
We help migrate your existing templates and modules
Stricter brand control
Locked elements ensure on-brand output every time
Real-time collaboration
Multiple team members can work together simultaneously
Migration support included
Our team helps you set up your Email Design System, import templates, and train your team.
Why choose Better Email?
Better Email is built for teams who want to create campaigns faster without sacrificing brand consistency.
- AI-powered email creation and editing
- Faster production (days to minutes)
- Strict, enforced brand consistency
- Real-time collaboration
- AI translation for localization
- User-friendly interface designed for everyone
- Free ESP integrations included
Ready to see Better Email in action?
Book a demo and see how AI-powered email creation can transform your workflow.